One of Cauliflower’s customers says, “ great for visualizing the output, particularly finding relevant patterns in comparing breakouts and focussing our qualitative analysis on the big themes emerging.” 2. Visualize results and share them with your team Identify and prioritize product testing initiatives Ready-made visualizations help identify themes in customers’ words without reading through every review, and make it easy to:Īnalyze customer survey data and answers to open-ended questions After the exercise, we will discuss how the process went and any challenges the participants faced.Cauliflower analytics dashboard How Cauliflower analyzes qualitative dataĬauliflower’s AI-powered analytics help you understand the differences and similarities between different pieces of customer feedback. Running queries to explore the connections between themes and attributesĮxercise : Participants will be given the opportunity to create case classification and run queries.Following the exercise, there will be a brief group discussion on how the process went and any challenges the participants faced.Ĭonnection Between Codes/Themes and Research Participants The steps required to code interview transcripts and literatureĮxercise : Participants will practice coding using the provided articles or their own interview transcripts.Detailed instructions for these exercises were provided to participants in advance of the workshop.Įxercise : Participants will practice importing documents and creating memos. Participants had the opportunity to practice coding qualitative data, identifying key themes and analyzing the coded data through interactive exercises using NVivo. The in-person workshop took participants through all the essential steps of organizing and analyzing information collected through qualitative research using the NVivo software. How to present and visualize research findings.Techniques for analyzing qualitative data.What are the specific steps to learning NVivo.
NVivo software is designed to help researchers organize, analyze and find insights in qualitative information and turn it into meaningful research findings. To effectively interpret and analyze this information, the researcher must organize material in a systematic way. Qualitative research often generates a great deal of rich and detailed information.
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